CGU and the Collingwood Football Club
Since 2011, CGU has been a Premier Partner of Collingwood Football Club. The partnership enables CGU to strengthen its brand in the market and connect with its customers, partners and people. The partnership will continue through to 2017.
Collingwood is one of the strongest clubs in the AFL, providing CGU with access to events and expertise such as development sessions by coaches and players on themes such as leadership, teamwork and resilience.
Collingwood continues to be one of the highest performing clubs in the AFL – and across all Australian sport. In 2014, the club ranked #1 for match attendance (56,695 average home MCG attendance), #1 for TV audience (779,000 average), #1 for website visits (400,000+ unique average visits) and maintained its #1 membership position with 80,793 members.
About Collingwood Football Club
A mere 41 years younger than CGU, Collingwood was established in 1892 and is one of the biggest and most famous sporting clubs in Australia.
The Magpies have won 15 VFL/AFL premierships and contested more Grand Finals than any other club (42 – including two in 1977 and two in 2010).